"Interbrand" released an ordered list of the best global brands through 2014, and again Apple topped the list consisting of 100 brands with its famous brand the Apple.
The value of the brand of the company Apple is about 118.9 billion USD, higher than the brand of the company Google, which amounted to about 107 billion dollars.
Among the 100 brands private companies and a variety of different interests, there are 13 brand belonging to the technology sector, including the five companies in the top ten, including Apple and Google.
IBM's came fourth place, while Microsoft ranked fifth place in this list, while Samsung founded in the seventh place in this ranking high degree than one for the list in 2013,while preserving of Coca-Cola Company brand on the third place, after company Apple and Google removing its brand from the first place, which remained in it for 13 years in the list of the last year.
In this list the brand of Intel's company came in 12th place, while HP came in 17th place, while the brand of Facebook company progressed than the last year, where It got the 29th position on the list for this year, while got the place 52 during the previous year.
The "Interbrand" company specialized in consulting brands depends on Omincom and it owned by a "Omnicom" group and determining the value of the brand on three basic criteria for, they are assessing the financial performance of the products and services of the company, in addition to the role of the brand in influencing consumer choice, as well as the ability of the mark commercial insurance profits for the company on an ongoing basis.
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